Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

A long post but full of insights! Andy Fountain explains how he and Lewis developed their unique style of wedding photography, how almost every coverage includes an album, and the pay-off for both their clients and the studio. There are two photographers at Fountain Photography. How do you and Lewis work together to capture the big day? Lewis is now my business partner, rather than simply an employee and second shooter. Mid-photography degree, we brought Lewis in to the business with the idea of eventually shooting two weddings a day, and making twice the profit. But while To View More >>